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i don’t need you

marketing has many ailments. one of the most popular is that it is impersonal. there is no effort to build relationship. just shout at the consumer and walk away. today, i’m alerted of another disease that is sometimes prevalent: lack of authenticity. we lie, we cheat, and we pretend to be someone we are not–all in the name of increased sales.  here is an email that came to my gmail account today from a complete stranger:

janetbts@travelaroundghz.info
hey where were you
i called you 3 times.anyway

here is the store that i told to you.they have great medicines
for cheap

<insert html link, which i won’t include for fear that they will think this worked if someone clicks on it>

this email is personal; yet they are an imposter.  why are you lying to me?  do you not think i’m smart enough to figure you out?  the reality is, this stupid trick might work in the short term if they emailed enough people, but in the long run these types of tactics will fail.  why?  because, at the end of the day, the best brands will enjoy sustained sales built on strong customer loyalty. customer loyalty is built through  relationships and relationships are built on trust and authenticity.  the better you are at keeping it real, the more likely you are to earn my loyalty and thus my dollars.  if you lie to me today, you’ll probably lie to me tomorrow.  and personally, that means i don’t need you in my life.

If You Read This, Tweet This to your Followers:

i don’t need you:  http://tinyurl.com/8gep7a

(thanks jeremiah for the tip)

  • by detavio
  • posted at 8:37 pm
  • January 11, 2009
  • Scott C.

    Very odd, I got a similar mail at 2 completely different email addresses today. One of those addresses is one that I use around a little and the other one barely at all. Mysterious…

  • Scott C.

    Very odd, I got a similar mail at 2 completely different email addresses today. One of those addresses is one that I use around a little and the other one barely at all. Mysterious…

  • anonymos

    Grr….unbelievable people. Man, how sad can thy get by sending these annoying spam mails to people, thinking foolishy they can fall for this so-called trap.

  • anonymos

    Grr….unbelievable people. Man, how sad can thy get by sending these annoying spam mails to people, thinking foolishy they can fall for this so-called trap.

  • NA

    I think there must have been a exploit planted on that server and the spam email was a way to get you to click the link and Zap, you got something…

  • NA

    I think there must have been a exploit planted on that server and the spam email was a way to get you to click the link and Zap, you got something…

  • nouvellenegresse

    i think trust is the key in any relationship. even if you manipulate people with advertising, they will find you out. it is just like dating. the truth about who you are is eventually revealed.

  • nouvellenegresse

    i think trust is the key in any relationship. even if you manipulate people with advertising, they will find you out. it is just like dating. the truth about who you are is eventually revealed.

  • GET RICH OR DIE TRYING

    nouvellenegresse it is just like dating. the truth about who you are is eventually revealed.

    Yeah!, except that by the time the “Truth” comes out she’s already given up the good stuff for free.

    the end of the day, the best brands will enjoy sustained sales built on strong customer loyalty.
    brands? In the real world? So how do you generate enough sales+buzz if you’re starting from zero ? 0.001% success rate on 1 million emails, that’s a good ratio for whatever you sale and help you build a brand. (heck, just rename the product if the named was spam ridden…)

    Marketing is a survival instinct, its not a vocation and definitely not a job.

  • GET RICH OR DIE TRYING

    nouvellenegresse it is just like dating. the truth about who you are is eventually revealed.

    Yeah!, except that by the time the “Truth” comes out she’s already given up the good stuff for free.

    the end of the day, the best brands will enjoy sustained sales built on strong customer loyalty.
    brands? In the real world? So how do you generate enough sales+buzz if you’re starting from zero ? 0.001% success rate on 1 million emails, that’s a good ratio for whatever you sale and help you build a brand. (heck, just rename the product if the named was spam ridden…)

    Marketing is a survival instinct, its not a vocation and definitely not a job.

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