Comments on: are you sticky?

By: KissMyBlackAds

KissMyBlackAds — Wed, 21 Jan 2009 17:35:07 +0000

I posted my comment on the wrong post. I loved the book. I think it’s an instant classic.

By: KissMyBlackAds

KissMyBlackAds — Wed, 21 Jan 2009 17:35:00 +0000

I posted my comment on the wrong post. I loved the book. I think it’s an instant classic.

By: KissMyBlackAds

KissMyBlackAds — Wed, 21 Jan 2009 17:33:56 +0000

I think when you have a brand as strong as nike, this is a decent sustainer for that. On it’s own, cinematically it’s beautiful. Ground breaking concept? Nah Not so much. Did I as an ad guy enjoy it? Kinda. I give a two or a three.

By: KissMyBlackAds

KissMyBlackAds — Wed, 21 Jan 2009 17:33:00 +0000

By: jne

jne — Tue, 20 Jan 2009 20:54:13 +0000

After MTS was published, a lot of interesting conversation floated around about the difference between “sticky,” something that sticks with you, and “slippy,” something that you want to pass on to others. Obviously, it’s much more advantageous for brands to be slippy than sticky.

Here’s the post where it all started it all by Mark Earls:

Also, check out his book. If you liked “Tribes” by Godin, you’ll love “Herd: How to Change Mass Behavior by Harnessing Our True Nature.”

By: jne

jne — Tue, 20 Jan 2009 20:54:00 +0000

Here’s the post where it all started it all by Mark Earls:

Also, check out his book. If you liked “Tribes” by Godin, you’ll love “Herd: How to Change Mass Behavior by Harnessing Our True Nature.”