monday spot(light): nike’s fate

oftentimes, there are very different opinions about what is “great creative.” in an attempt to get to the answer, and bring the fire and energy of the conversations we have in my agency to the web, i developed monday spot(light), a space where we will evaluate creative in the marketplace and seperate the good, bad, and ugly.

[youtube=http://www.youtube.com/watch?v=jlXRengzZoc&hl=en&fs=1]

[polldaddy poll=1288346]

in my opinion, this is great creative. honestly, it was one of my favorites in 2008, there is a clear story that is simple, concrete, credible, and emotional.

what do you think and why?

by detavio
posted at 11:47 am
January 19, 2009

http://barrand.net/ bryce

It was a 5 for sure. It made me want to cry. It wrapped up sportsmanship, passion, diligence, excellence all into one inspiring spot. Loved it. I recommend watching it at least twice.
http://barrand.net bryce

It was a 5 for sure. It made me want to cry. It wrapped up sportsmanship, passion, diligence, excellence all into one inspiring spot. Loved it. I recommend watching it at least twice.
Jill O.

Absolutely one of the best ads of the year.
Jill O.

Absolutely one of the best ads of the year.
http://www.werealotlikeyou.com/ Rod

I rated it as a three. Primarily because it was more great drama than great creative. Nothing real out of the ordinary… but excellent production quality on a familiar position.
http://www.werealotlikeyou.com Rod

I rated it as a three. Primarily because it was more great drama than great creative. Nothing real out of the ordinary… but excellent production quality on a familiar position.
Tom Reynolds

Detavio

This is an excellent selection..lifts the spirit.

I hope all is well.

Tom
Tom Reynolds

Detavio

This is an excellent selection..lifts the spirit.

I hope all is well.

Tom

monday spot(light): nike’s fate

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