are you relevant?
relevant is a commonly misused word amongst marketers and advertisers. although we espouse to be relevant, do our behaviors truly reflect that desire? do we even know what it means? here are a few definitions to consider: connected with or saying something important about what is being spoken about or discussed (password english learner’s dictionary) having significant and demonstrable bearing (relevant…
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- posted at 10:52 pm
- January 20, 2009
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obama’s circle just got larger
“A good man draws a circle around himself and cares for those within – his woman, his children. Other men draw a larger circle and bring within their brothers and sisters. But some men have a great destiny. They must draw around themselves a circle that includes many, many more. Your father was one of those men. You must decide for yourself whether you…
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- posted at 1:19 am
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monday spot(light): nike’s fate
oftentimes, there are very different opinions about what is “great creative.” in an attempt to get to the answer, and bring the fire and energy of the conversations we have in my agency to the web, i developed monday spot(light), a space where we will evaluate creative in the marketplace and seperate the good, bad, and ugly. [youtube=http://www.youtube.com/watch?v=jlXRengzZoc&hl=en&fs=1] [polldaddy…
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- posted at 11:47 am
- January 19, 2009
- 8Leave a comment
history of marketing
[youtube=http://www.youtube.com/watch?v=NewrL-Tw_Wk] this is a great video that helps us see visually how marketing has changed over time. hopefully it will help you reThink how you approach marketing going forward.
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