some of the best creative gets people to reThink the brand, the category, the problem, and/or the consumer.  on monday spot(light) we discuss some of the creative in the marketplace that accomplishes that, for better or for worse.  if you have recommendations, please email them to me at detavio@gmail.com

considering monday spot(light) is changing this week, i thought i would celebrate the change with the first print campaign to be highlighted on this web site as well.  these ads come from one of my favorite places, bogota, colombia.  the ad is overflowing with emotion and the unexpected nature of the ad grabs my attention and forces me to get out of my daily comfort zone and actually consider the realities of those less children whose homes are in adoption agencies.  powerful.  (click each picture to enlarge it)

camila only has camila

luisa only has luisa

juan only has juan

miguel only has miguel

• Tags
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• advertising
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• emotion
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• monday spot(light)
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• print
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• television
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• unexpected