the importance of (re)set
every now and then you become too fed up, burnt out, or just plain too tired to think. (re)thinking is not an option when you can’t get yourself to think in the first place. before you get to that point you should hit the (re)set button. oftentimes we allow ourselves to reach that point because there is something monopolizing our…
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- posted at 9:20 am
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monday spot(light): sagami original, love distance
some of the best creative gets people to reThink the brand, the category, the problem, and/or the consumer. on monday spot(light) we discuss some of the creative in the marketplace that accomplishes that, for better or for worse. if you have recommendations, please email them to me at detavio@gmail.com this spot it a little long but, for me, it’s a…
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- posted at 8:56 pm
- March 15, 2009
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only one way to grow dreams
yesterday i wrote a post on the importance of dreaming big. today i am following it up with the only way i know to grow dreams…exposure. it’s hard to know what you want if you don’t know what is possible and exposure is simply the best way to discover the impossible. can you dream of owning an island if…
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- posted at 8:02 am
- March 11, 2009
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one way to guarantee success
dream big. if you dream big you are more likely to accomplish big things; if you dream small you should expect small results. it’s very hard to accomplish what you aren’t dreaming about or aiming for. many of the highest performing people and companies had big dreams to start with. show me the size of a person’s dreams and i’ll…
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- posted at 8:00 pm
- March 10, 2009
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monday spot(light): tree trunk, coffee sleeves, and bus shelters that snow
some of the best creative gets people to reThink the brand, the category, the problem, and/or the consumer. on monday spot(light) we discuss some of the creative in the marketplace that accomplishes that, for better or for worse. if you have recommendations, please email them to me at detavio@gmail.com this week i decided to highlight three creative executions i discovered…
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- posted at 3:31 pm
- March 9, 2009
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one answer to 21stcitizen
we just launched 21stcitizen. the core of the idea behind 21stcitizen is the belief that with the incredible rights we are given as people is an implicit responsibility to make the world better. the question the brand asks us all to answer is: what are you doing to become a better citizen of the 21st century? i wanted to share my answer,…
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