the power of “one”
many of us spend most of our days looking at “consumers” and “targets,” and it becomes easy to forget there are real live people on the other end of the interaction. instead of people, they become numbers and and when we see numbers we tend to judge the value of our brands accordingly. we look at our sales figures, facebook…
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- posted at 8:12 am
- April 15, 2009
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it’s all relative
i am intrigued by the notion that everything is relative. since rediscovering it (like most, albert einsten gave me my first introduction) in the first chapter of dan ariely’s book, predictably irrational, i have come to recognize just how pervasive the idea of relativity is in all of our lives. your ability to evaluate a product is based on other…
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- posted at 7:05 am
- April 14, 2009
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the most important thing a brand can do…
…is define it’s identity. what are it’s values and personality? what does it do/look like? how should it make people that interact with it feel? most importantly: what is it’s vision? having a unique vision sets the stage for long term success and prevents the lovemark from getting caught up in the world of “me too.” walmart will always be…
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- posted at 7:46 am
- April 13, 2009
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when “me too” doesn’t work
ever! “me too” never works, that is if you’re trying to win. these days there are way too many “me too” brands. the majority of the messages i see on tv are all the same; most brands are competing on the same select variables. they end up in the same place and instead of serving their purpose (reducing choice…
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- posted at 4:08 pm
- April 12, 2009
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the game is changing
the game is changing… my favorite hip hop artist right now has almost 40million plays on myspace but no album in stores. he has broken the old model of convincing a label you’re “hot” and getting them to bet on you. instead he releases music to the world (everyone is a publisher now) as he pleases and we listen/buy. no…
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- posted at 1:09 pm
- April 10, 2009
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