are you surrounded by excellent people?  if not, something may be wrong because you need great people to succeed.  and no matter how brilliant you might be, you are not immune to this truth.

excellent people help propel excellent brands towards their maximum potential.  here are a few quick reasons why:

• excellent people tend to feel uncomfortable performing sub par compared to others.  consequently, the higher the standard of excellence around them the more excellent they will tend to be.  yes, even excellence is relative.
• excellent teams are always better than an excellent individual.  two excellent people will always be better than one.  five will always be better than two, etc, etc.  (you get the point)
• being surrounded by excellent people allows one to focus on the task at hand and focus is key to success.  too often when people are  not surrounded by excellent people they spend too much time distracted because they are worried about or busy making up for other peoples’ deficiencies.

so hire excellent talent, work for an excellent boss, build a circle of excellent friends, find an excellent spouse, and get coached by excellent mentors.  their job title is irrelevant; the truth is, excellent people propel brands towards their destiny.