“est” is not sustainable for your brand
if the idea powering your brand ends with est, you may be in trouble. lowest, fastest, sexiest, funniest, smartest, bestest, largest…none of them are set to work in the long run. why? because there is always someone who is preparing themselves to beat you. there will always be a “dollar store” ready to undercut your prices. or a “smarter” analyst…
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- posted at 5:00 am
- August 31, 2009
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be great everyday
a few weeks ago i wrote a post on how we are all one day away from greatness, but i understand that there is a another piece to the story. being recognized as great can often take a bit of fate, luck, opportunity, and/or spiritual intervention. sometimes it takes the right boss, the right client, the right interview, or the…
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- posted at 7:02 am
- August 27, 2009
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surprise and delight
love seth’s quick post. do you want to surprise and/or delight people? you should want to do both! most people and most brands choose to do neither. when is the last time your customers, interviewers, or boss was surprised and delighted by you? if you’re not doing it, it’s a good chance your competition is.
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- posted at 9:35 am
- August 26, 2009
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what would your life be like?
“what would your life be like if you could eliminate the fear of failure…where would you be at this point in life?” –michael roberts, african-american millionaire seems like a worthwhile exercise. if the answer is drastically different from where you are today, it’s time to start eliminating the fear in your life. it’s stopping you from being extraordinary.
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- posted at 8:11 am
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extraordinary people don’t just think
seth godin talks about how generating ideas is the easy part, it’s making it happen that is the difficult part.
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- posted at 8:10 am
- August 25, 2009
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the new :60 pitch
the 60 second pitch has apparently been reduced to :15. the idea that the time you have to get someone to pay attention to you has been cut into a quarter of it’s original time should be no surprise in today’s attention economy where time is a scarce commodity.
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- posted at 7:09 am
- August 24, 2009
- 3Leave a comment
