go or be exceptional
my grandfather who is blind and has a host of many problems that comes with being 92 years old told me: “92 years old, is that a blessing? of course it is. in life you can’t complain. either go or live in peace.” i would push his words a little further and say “either go or be exceptional.” why not? you’ve got unique factors that are specially designed and given to you so that you can make a unique impact on this world. we are all cheering for and waiting on you.
application to marketing. business brands should also be built to be exceptional. if you haven’t built your brand to be unique so that it is differentiated in the market…if your brand is not having a unique impact on this world…then you are a commodity (or soon to become one). there is no use complaining about the recession, diminishing profits, or loss revenue. “either go or be exceptional.”
- by detavio
- posted at 12:00 am
- August 14, 2009
