i love this article.  the simple truth within it is that: “everything and everyone in the marketstream is connected.”  the article goes on to say, ” in order to describe a particular brand-what it is-you must describe its behavior-what it does.  and to describe what it does, you must describe it-and all activities associated with it- in relationship to its customers and its customers’ behavior. what the brand is and how it evolves is what the customers are and how they evolve. a brand, therefore, is one, interdependent system of behavior.  it is not a separate thing.”

i love it; not because it said anything new to me, but because it made me (re)think.  today and tomorrow i will look at my strategy and brand building approaches through a different lens.

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• (re)think
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• brand building
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• strategy