the 60 second pitch has apparently been reduced to :15.  the idea that the time you have to get someone to pay attention to you has been cut into a quarter of it’s original time should be no surprise in today’s attention economy where time is a scarce commodity.

15secondpitch is an easy tool for you to develop a pitch that is simple, short, and compelling.  if you know your brandprint, the exercise should be relatively easy (what you do = brand promise/why you’re the best = your unique factors).  if you have a brand to sell-product or personal-you should seriously consider developing your own.  here is the one i developed on the site in 3 minutes:

My name is Detavio. I am a servant leader who specializes in building extraordinary brands for businesses and people. I have unparalleled training and experience doing so at some of the best organizations on the planet. I am an unconventional strategic thinker, who loves solving tough problems and making a positive impact. This, combined with my natural curiosity and ability to develop relationships, propels me to drive people and businesses towards greatness. Want to find out more, you can reach me at detavio.com

• Tags
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• attention economy
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• brandprint
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• personal branding