presentations on brand identity and positioning
as always, i like to post the presentations that i develop to train my account team at work. below are the last two documents that we walked through as we discussed the key components to a brand as well as brand positioning. i am heavy on pictures and examples (i think they resonate more and are easier to remember) so…
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- posted at 10:16 am
- September 29, 2009
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9 words that’ll change how you lead forever
ready? it’s not about you, it’s what happens through you. at first, this truth can seem a little counterintuitive. after all, you’ve made it this far because of one person: you. your grades, your test scores, and your extracurricular activities. your analysis, your plan, and your strategy. for decades you have been taught, celebrated, and rewarded for your individual performance.…
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- posted at 10:01 am
- September 24, 2009
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you owe me $439 worth or else
consumers have changed. blame it on the recession. the people we serve are now more money conscious than ever. they know exactly how much money they have and exactly how far those dollars should go. and wasting money, not an option. they want what they want at the best price (value), and brands are responding. take walmart’s price matching policy for example; they guarantee…
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- posted at 8:37 pm
- September 23, 2009
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the site has a new face
if you haven’t notice yet, the site got a make-over? what was the inspiration? shift from blog to web site. create a space that expresses the totality of what i have to offer-from ideas to speaking and marketing consulting. cater specifically to my two unique targets. i have struggled all year with creating value for both individuals and businesses in…
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- posted at 6:58 pm
- September 21, 2009
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what’s your brand’s reflection
here is a presentation i put together for one of my team’s training sessions. this slideshow deals quickly with 3 ideas: knowing your brand’s reflection is an important piece of brand identity your consumer touch points often signal that reflection and marketers often mistake the target for the consumer’s desired reflection if you’re interested in more, i discovered someone utilized it…
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- posted at 5:32 pm
- September 16, 2009
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