we need you to lead us
for whatever reason, seth godin’s call-to-action for people to lead and create change has been the topic of many of conversations i have been engaged in lately, both from a marketing/branding building and individual standpoint. the idea was captured in his book, “tribes: we need you to lead us.” but for those of you who missed it, here is a brief talk where he hits on many of the key themes. the ideas are applicable for those building personal brands as well as business brands.
- by detavio
- posted at 6:11 am
- September 2, 2009
