here is a presentation i put together for one of my team’s training sessions.  this slideshow deals quickly with 3 ideas:

1. knowing your brand’s reflection is an important piece of brand identity
2. your consumer touch points often signal that reflection and
3. marketers often mistake the target for the consumer’s desired reflection

if you’re interested in more, i discovered someone utilized it for one of their blog posts, which is pretty cool.

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• brand building
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• brand reflection
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• powerpointer