as always, i like to post the presentations that i develop  to train my account team at work.  below are the last two documents that we walked through as we discussed the key components to a brand as well as brand positioning.  i am heavy on pictures and examples (i think they resonate more and are easier to remember) so if you have questions about some of the ideas, please feel free to reach out.  you can always read all of my presentations here.  happy clicking.

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• brand building
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• brand identity
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• positioning
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• powerpointer