the rise of claim mania #marketing
claim mania. it’s happening everywhere. increasingly marketers are moving towards identifying legal claims that prove their product is superior. while this is nothing new in industries like pharma and medical devices, claim mania has spread more heavily into non-medically related industries/categories. for certain consumer brands, it’s no longer good enough to just say you’re the best, but instead brands are…
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- posted at 5:36 am
- January 28, 2010
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the year of “you” on detavio.com
like fine wines we should all get better ,and that is exactly my goal for 2010. i want to get better serving you. i spent the majority of 2009 finding myself in this space. i developed my voice, chose my weapons of choice, discovered the topics that most interested me, and had a lot of fun learning in the process.…
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- posted at 7:15 am
- January 26, 2010
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my birthday wish today
today is my birthday and i am reminded that the words “happy birthday” are always followed by one inevitable question, “what do you want?” and this year, instead of requesting some new hot gadget from all of my facebook friends, blog readers, and twitter followers to see who loves me the most, i’m doing something different. one request for…
read more- by detavio
- posted at 12:15 pm
- January 6, 2010
- 13Leave a comment
