great leaders start with “why”

great talk by simon sinek as he argues that the difference between leaders (a position of power) and those who lead (people who inspire others to follow) comes down to one simple idea, which he calls “the golden circle:”

“as it turns out — there’s a pattern — as it turns out, all the great and inspiring leaders and organizations in the world, whether it’s apple, or martin luther king or the wright brothers, they all think, act and communicate the exact same way. and it’s the complete opposite to everyone else…and it’s probably the world’s simplest idea. i call it the golden circle.

why? how? what? this little idea explains why some organizations and some leaders are able to inspire where others aren’t.”