a seth godin throwback as he encourages us to stand out, be remarkable, and to live on the fringes.  he warns us that building and doing things worth talking about are the only things worth building and doing.  in this 15 minute talk he declares that for marketers, being safe is risky and that building average products for average people is a recipe for disaster.  what companies can you think of  that are cooking a stew that will lead to failure?

but this idea is not only true for marketers; it’s true for you, too.  doing average work gets us no where.  blending in at work and having no one talk about us will not lead to that promotion we always wanted.

too often we settle for blending in as opposed to doing something remarkable.  need i encourage you to choose the extraordinary?

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