my article on technicultr
last week i was asked to respond to this question on technicultr: should social networking sites ask for ethnic information? interesting question so i tried to develop a thoughtful answer. you can judge for yourself, check it out why i said it’s got huge upside, but risky for any current sites to travel down this path:
“collecting ethnic information on social media sites would be a tremendous win for marketers, advertisers, social media sites and consumers; however, any established social network that would do this now would be ignoring cultural truths that exist today, which may leave them open to a potential negative backlash that may not be worth it. it is necessary to analyze this question from multiple perspectives in order to truly understand the risk and reward of embarking on such an initiative.” read more- by detavio
- posted at 7:18 pm
- August 30, 2010
