Archive for September 15, 2010

inspiration of the week: what’s your brand story?

tom peters speaks on the importance of storytelling.  he argues that (1) the story is more important than the brand and (2) the best story wins.  do you know your brand’s story?  can you communicate it in minutes…seconds even? this video was quite relevant for me as i am working with a great intern who has made me realize that…

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what words are you feeding on?

last week i was promoted to the head of client services for the detroit office of globalhue.  wow, talk about favor.  you probably won’t find a person my age with the amount of agency experience that i have in that same post anywhere.  truth is, i probably have at least a decade on the next closest person.  i don’t say this to brag…

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life’s funny little paradox (or what i learned from watching whale wars)

last night I watched the season finale of “whale wars.” the premise of the show: follow a team of volunteers that take the law into their own hands, risking their lives to wage war against japanese fisherman who kill and capture whales.  the volunteers willingly face death, as they endure antarctic conditions to launch frequent mini-missions to sabotage the whalers, who…

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inspiration of the week: we are what we choose

check out jeff bezos, ceo of amazon, commencement speech, “we are what we choose.”  seems like jeff and i think a lot alike. “Tomorrow, in a very real sense, your life — the life you author from scratch on your own — begins. How will you use your gifts? What choices will you make? Will inertia be your guide, or…

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