tom peters speaks on the importance of storytelling.  he argues that (1) the story is more important than the brand and (2) the best story wins.  do you know your brand’s story?  can you communicate it in minutes…seconds even?

this video was quite relevant for me as i am working with a great intern who has made me realize that my personal story is missing from my social media presence. guess what we’ll be working on?

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• story
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• tom peters
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• youtube