maximizing your business | detavio samuels, change agent

biz thought starters, thought starters for you

how quick are you gonna get up?

Comments 21 February 2010

in life, there will always be problems, challenges, and setbacks of all shapes and sizes. it comes with the program. unfortunately, there is no perfect journey. too often we allow these issues to overtake and overpower us. too often, when faced with these challenges we take our eyes off the prize and get stuck in [...]

biz insights

the rise of claim mania #marketing

Comments 28 January 2010

claim mania. it’s happening everywhere. increasingly marketers are moving towards identifying legal claims that prove their product is superior. while this is nothing new in industries like pharma and medical devices, claim mania has spread more heavily into non-medically related industries/categories. for certain consumer brands, it’s no longer good enough to just say you’re the [...]

actions for you, biz thought pieces

two keys for creating new ideas

Comments 23 November 2009

i like this quote because it contains two important ideas for generating new ideas: consume everything relevant to you and steal. #1 consume everything relevant to you. inspiration may seem to come out of thin air but it doesn’t come from nowhere. in order to be able to generate ideas, one can not just sit on [...]

biz thought pieces

presentations on brand identity and positioning

Comments 29 September 2009

as always, i like to post the presentations that i develop to train my account team at work. below are the last two documents that we walked through as we discussed the key components to a brand as well as brand positioning. i am heavy on pictures and examples (i think they resonate more and [...]

biz insights

you owe me $439 worth or else

Comments 23 September 2009

consumers have changed. blame it on the recession. the people we serve are now more money conscious than ever. they know exactly how much money they have and exactly how far those dollars should go. and wasting money, not an option. they want what they want at the best price (value), and brands are responding. take walmart’s price matching [...]

biz thought pieces

what’s your brand’s reflection

Comments 16 September 2009

here is a presentation i put together for one of my team’s training sessions. this slideshow deals quickly with 3 ideas: knowing your brand’s reflection is an important piece of brand identity your consumer touch points often signal that reflection and marketers often mistake the target for the consumer’s desired reflection if you’re interested in more, i discovered someone utilized [...]

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about me

i am a servant leader who specializes in helping people and brands be extraordinary. i have unparalleled training and experience doing so at some of the best organizations on the planet. i am an unconventional strategic thinker, with a gift for simplifying ideas and a passion for solving tough problems. this, combined with my natural abilities to inspire and develop relationships, enables me to drive people and businesses towards greatness, or what i call their maximum potential. you can connect with me on:
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