biz comments | detavio samuels, change agent

surprise and delight

Comments 26 August 2009

love seth’s quick post. do you want to surprise and/or delight people? you should want to do both! most people and most brands choose to do neither. when is the last time your customers, interviewers, or boss was surprised and delighted by you? if you’re not doing it, it’s a good chance your competition is.

biz comments

socialnomics: social media revolution

Comments 21 August 2009

a brilliant video by the folks at socialnomics on the rapid adoption of social media and the impact that it has had on brands and our lives. lots of unexpected statistics that make you (re)think

biz comments

a brand is not a separate thing

Comments 19 August 2009

Blog. Love this article. Not because it said anything new to me but because it made me rethink my approach. Today I will think differently when I talk strategy than I did yesterday i love this article. the simple truth within it is that: “everything and everyone in the marketstream is connected.” the article goes on to [...]

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the difference between makers and managers

Comments 29 July 2009

paul graham wrote a great post on the different schedules of makers and managers. in short, managers (the bosses) often lead organizations to run on their schedule, which is disastrous for the makers (engineers, creatives, etc.). what’s important about this post is to realize how your decisions impact’s the performance of those around [...]

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updated: sprite’s ad banned because of sexual nature

Comments 21 July 2009

there is a lot of noise today around sprite’s new sexually explicit ad that was recently banned in germany. a lot of those celebrating this work are praising it for what they believe the ad was “intended” to do, create buzz and attention for sprite. but those that have this point of view are short [...]

biz comments

monday spot(light): sagami original, love distance

Comments 15 March 2009

some of the best creative gets people to reThink the brand, the category, the problem, and/or the consumer. on monday spot(light) we discuss some of the creative in the marketplace that accomplishes that, for better or for worse. if you have recommendations, please email them to me at detavio@gmail.com this spot it a little long but, [...]

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about me

i am a servant leader who specializes in helping people and brands be extraordinary. i have unparalleled training and experience doing so at some of the best organizations on the planet. i am an unconventional strategic thinker, with a gift for simplifying ideas and a passion for solving tough problems. this, combined with my natural abilities to inspire and develop relationships, enables me to drive people and businesses towards greatness, or what i call their maximum potential. you can connect with me on:
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