claim mania.  it’s happening everywhere.  increasingly marketers are moving towards identifying legal claims that prove their product is superior.  while this is nothing new in industries like pharma and medical devices, claim mania has spread more heavily into non-medically related industries/categories.  for certain consumer brands, it’s no longer good enough to just say you’re the [...]

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consumers have changed.  blame it on the recession.  the people we serve are now more money conscious than ever.  they know exactly how much money they have and exactly how far those dollars should go.  and wasting money, not an option.  they want what they want at the best price (value),  and brands are responding.  take walmart’s price matching [...]

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