i like this quote because it contains two important ideas for generating new ideas: consume everything relevant to you and steal. #1 consume everything relevant to you. inspiration may seem to come out of thin air but it doesn’t come from nowhere.  in order to be able to generate ideas, one can not just sit on [...]

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as always, i like to post the presentations that i develop  to train my account team at work.  below are the last two documents that we walked through as we discussed the key components to a brand as well as brand positioning.  i am heavy on pictures and examples (i think they resonate more and [...]

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here is a presentation i put together for one of my team’s training sessions.  this slideshow deals quickly with 3 ideas: knowing your brand’s reflection is an important piece of brand identity your consumer touch points often signal that reflection and marketers often mistake the target for the consumer’s desired reflection if you’re interested in more, i discovered someone utilized [...]

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if the idea powering your brand ends with est, you may be in trouble.  lowest, fastest, sexiest, funniest, smartest, bestest, largest…none of them are set to work in the long run.  why?  because there is always someone who is preparing themselves to beat you.  there will always be a “dollar store” ready to undercut your [...]

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