actions for you, biz thought pieces

two keys for creating new ideas

Comments 23 November 2009

i like this quote because it contains two important ideas for generating new ideas: consume everything relevant to you and steal. #1 consume everything relevant to you. inspiration may seem to come out of thin air but it doesn’t come from nowhere.  in order to be able to generate ideas, one can not just sit on [...]

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presentations on brand identity and positioning

biz thought pieces

presentations on brand identity and positioning

Comments 29 September 2009

as always, i like to post the presentations that i develop  to train my account team at work.  below are the last two documents that we walked through as we discussed the key components to a brand as well as brand positioning.  i am heavy on pictures and examples (i think they resonate more and [...]

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what’s your brand’s reflection

biz thought pieces

what’s your brand’s reflection

Comments 16 September 2009

here is a presentation i put together for one of my team’s training sessions.  this slideshow deals quickly with 3 ideas: knowing your brand’s reflection is an important piece of brand identity your consumer touch points often signal that reflection and marketers often mistake the target for the consumer’s desired reflection if you’re interested in more, i discovered someone utilized [...]

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biz thought pieces

“est” is not sustainable for your brand

Comments 31 August 2009

if the idea powering your brand ends with est, you may be in trouble.  lowest, fastest, sexiest, funniest, smartest, bestest, largest…none of them are set to work in the long run.  why?  because there is always someone who is preparing themselves to beat you.  there will always be a “dollar store” ready to undercut your [...]

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biz thought pieces

why everybody, including you, looks the same

Comments 14 July 2009

the best marketers will tell you that the best marketers are consumer-centric. they listen to their customers’ ideas and deliver against them. but that’s wrong and here are two reasons why:

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biz thought pieces

the most important thing a brand can do…

Comments 13 April 2009

…is define it’s identity.  what are it’s values and personality?  what does it do/look like?  how should it make people that interact with it feel?  most importantly: what is it’s vision?  having a unique vision sets the stage for long term success and prevents the lovemark from getting caught up in the world of “me [...]

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about me


i am a servant leader who specializes in helping people and brands be extraordinary. i have unparalleled training and experience doing so at some of the best organizations on the planet. i am an unconventional strategic thinker, with a gift for simplifying ideas and a passion for solving tough problems. this, combined with my natural abilities to inspire and develop relationships, enables me to drive people and businesses towards greatness, or what i call their maximum potential. you can connect with me on:
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